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In fine wine, the story matters—where it came from, how it was stored, and whether it’s exactly what the label claims.

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But in the secondary market, that story often falls apart. Bottles change hands without inspection. Provenance gets lost. Value degrades. For collectors, that’s more than frustrating—it’s expensive.

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CruTrade was built to change that. Every listing on our platform starts with a blockchain-verified bottle. And it all begins with a labeling process that happens behind the scenes—but makes everything else possible.

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1. Bottles Arrive and Undergo Inspection

All bottles listed on CruTrade come from Crurated’s secure facility in Beaune. They arrive directly from producers and remain untouched by third parties.

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Each one is inspected by hand for condition, labeling accuracy, and documentation. If it doesn’t meet our standard, it doesn’t make the marketplace.

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2. RFID + Blockchain = Full Transparency

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Each bottle receives a tamper-evident RFID label, which links it to a smart contract on the blockchain.

That contract records key details: origin, ownership history, condition, and storage data. It creates a digital twin that can’t be faked, lost, or altered.

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3. The Bottle Becomes a Tradable Asset

After tagging, the bottle is stored in optimal conditions and becomes instantly tradable on CruTrade.

Ownership transfers digitally. Provenance stays intact. The story travels with the bottle—without ever moving the bottle itself.

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Why It Matters

CruTrade doesn’t just make wine tradable.
We make it trustworthy.

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This process may happen behind closed doors, but it’s the foundation of everything we do. It ensures that collectors can buy and sell with confidence—knowing that what’s in the bottle matches what’s on the record.

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Because every bottle has a story. We make sure it’s verifiable.