How We’re Making
Wine Liquid Again

CruTrade is the modern way to access and list rare wine with no delays, no damage, and no doubt. Built to ensure wine is experienced in peak condition... just as its maker intended.

The CruTrade Experience, Step by Step

Collect or offload rare bottles in seconds—no brokers, no bottlenecks, no bottle movement.
01

Discover Exceptional Bottles

Explore rare, provenance-verified bottles already held in bonded storage. Every listing comes from private collections, giving you direct access to wines that are typically off-market.

02

Transfer Ownership Instantly

Move bottles between collectors without moving the wine. On-chain transfers are fast, secure, and transparent, with no delays or third-party fees.

03

Ship. (or Don’t)

When you’re ready to drink, simply tap to ship. Until then, your wine stays perfectly stored, fully verified, and ready to pour.

Bottles are Protected
Until the Moment You Pour.

Tracked, verified, and untouched until you're ready.
Professionally stored in Crurated-managed warehouses in Burgundy and Hong Kong
Every listing has full verifiable provenance
RFID tracking ensures bottle-level traceability
Ownership transfers are recorded securely on-chain
Bottles never move until you choose to ship and sip

The Best Wines.
No Spoilage. No Surprises.

Every bottle is verified, stored, and tracked, so you can collect with confidence
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Access You Won’t Find Anywhere Else.
Access rare, collector-held bottles from 210+ of the world’s top producers—exclusively available through CruTrade.
Provenance You Can Trust
Fully verified and traceable thanks to Blockchain and RFID, each bottle stays protected until you’re ready to claim it with confidence.
Built to Respect the Wine. And The Maker.
Bottles are traceable and preserved in peak condition until poured. Transfers occur via NFTs, enabling producers to remain part of the value chain.
More Value, Less Taken off the top
You keep more of your wine’s value thanks to low fees, transparent pricing, and no middlemen.

Sell Your Curated Cellar Collection

For those managing an investment-grade portfolio or curated selections.

Read Founder’s storyStart Collecting
01

Showcase to a High-Value Audience

List your wines where serious collectors and investors are actively looking.

02

Premium Selling Experience

Get access to a trusted marketplace tailored for rare and collectible wines.

03

Retain Ownership Until Sold

Trade within the marketplace and ship only after a transaction is finalized.

Don’t Let Opportunity Slip Away

The Best Bottles Won’t Wait

Start CollectingList My Collection
Without CruTrade

Risk fraud, uncertainty, and
inflated commissions.

Lose access to rare,
high-value bottles.

Struggle to track and store
wines efficiently.

Fine Wine Trading, Reinvented.

With just a few clicks, you’ll get access to

Start CollectingList My Collection

Frequently Asked Questions

Common questions about how CruTrade works

What is CruTrade?

CruTrade is an online marketplace for discovering and trading rare, collector-owned wine. All bottles remain in professional storage, and NFT ownership transfers are recorded securely on-chain. Only bottles with verified provenance are listed.

What problems does CruTrade solve?

CruTrade solves key problems for both collectors and producers. 

For collectors, it removes barriers to accessing rare bottles that are often locked behind allocations, auctions, or long waitlists. It minimises the risk of spoilage and loss of provenance by keeping bottles professionally stored, and it significantly reduces the high fees—often up to 30%—typically charged when selling through traditional channels. 

For producers, CruTrade provides visibility into where their wines go after release, a benefit that’s often lost in the secondary market. It also opens the door for producers to participate in future trading opportunities and reduces the reputational risk that comes from bottles being mishandled or stored improperly. By keeping wine stationary and recording NFT ownership securely on-chain, CruTrade protects provenance, improves transparency, and makes it easier for both sides of the market to participate with confidence.

How does CruTrade ensure authenticity and provenance?

CruTrade only allows listing of collector-owned bottles that are stored in professional, bonded warehouses with verifiable provenance. Each bottle is linked to a digital record secured by RFID and blockchain, which tracks its possession and storage history. Because bottles remain stationary throughout trading, their condition and provenance are preserved until they’re shipped.

What makes CruTrade different from other wine platforms?

Unlike traditional wine marketplaces, CruTrade enables instant, on-chain NFT transfers without ever moving the bottle—a model that protects provenance and preserves condition throughout resale. All listings feature collector-owned bottles held in bonded storage that have passed third-party provenance checks. 

What sets CruTrade apart from other blockchain-enabled platforms is its exclusive access to the world’s largest supply of fine wine, representing more than 210 of the world’s top producers. This solves a key challenge that has limited other marketplaces: access to sufficient, high-quality inventory from trusted sources. 

CruTrade is also designed to protect producers. By keeping bottles stationary and providing visibility into resale activity, the platform helps safeguard each wine’s integrity—and honors the producer’s intent for it to be enjoyed in peak condition.

How does shipping work? 


All wine traded on CruTrade is in possession of collectors and stored in bonded storage facilities operated by our strategic partners and designed specifically for fine wine. When a collector chooses to ship a bottle, they are directed to our partner’s platform to provide shipping details and complete identity verification. This ensures that every bottle remains professionally stored and fully traceable until the moment it’s ready to be shipped.